Charity of the year 2021 Announcement – Daisy’s Dream

We are delighted to announce that our 2021 Charity of the year is Daisy’s Dream.

Each year at MFG, we support a Local Charity – it’s our way of giving back. Last year we supported Launchpad Reading and raised an impressive figure of over £8,000 through various fundraising activities.

About Daisy’s Dream

Established in 1996 and working largely in the Berkshire region, Daisy’s Dream are a local Charity who provide a professional support service, which responds to the needs of children and families affected by life threatening illness or bereavement.

How we decide our charity of the year

Our Charity of the year is collectively decided by all our staff members, through a vote. All MFG team members are asked to research a number of local charities and decide which charity they would like to support giving a detailed reason why.

Why Daisy’s Dream?

The vote was won outright to Daisy’s Dream and we received some amazing reasons why we should support this charity. Several reasons included wanting to help families in such unprecedented times. In the current situation we are experiencing with the Coronavirus, the demand for support is ever-increasing. Other reasons included personal experiences with losses and wanting to ensure the vital supported needed is there for those who need it.

MFG believe it is so important for families to be able to get the support they need, particularly in such difficult circumstances. We are so thrilled to be supporting a Charity that means so much to many of our staff members.

Upcoming fundraising events

We’re hoping to raise as much money as possible for this deserving charity. Next year we will be organising and participating in various fundraising events throughout the year – which we hope you can all get on-board with, whether it’s virtually or in-person (fingers crossed!).

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